Ready to Make a Difference!
Congratulations! You are doing many things right with your business and your marketing, and you care about making a difference in the world and in your local community!
You most likely have a solid strategy to get new business with multiple channels. Plus, there’s a good chance that you have positive publicity about your business (at least in the form of positive reviews from customers).
3 Tips to Leverage Charity to Increase Your Positive Publicity AND Create Effective Ads That Reach Your Local Community:
- Find a charity that is well known and dear to you and make a donation!
- Spread the word about the charity and your business by creating an ad on social media. BONUS TIP: Use a 3rd party to create an ad talking about your contribution as a Business Spotlight (it’s always better to have someone else say good things about you, than to say good things about yourself).
- Use a trusted pro to help you create your ad and launch the ad on social media; don’t try to do it yourself. Save yourself the wasted money and time, and get it right the first time!
Trust us to help you create an effective campaign today!
100% of your donation is given to the “Save the Children” charity, and you choose how many people you would like to reach! We create a Business Spotlight ad about your business and launch it to people within 5 miles of your business on Facebook and Instagram. Include an irresistible offer from your business that people can take advantage of right away!
How It Works
STEP 1: Choose how many people you would like to reach in your area, and how much you would like to donate to the Save the Children charity.
Ad Creation & Management!
STEP 2: Our creative team will work with you to create your ad. You can provide us with your image, logo, an offer, or any other details you would like mentioned about your business.
We will create a visually stunning business spotlight ad about your business for use on Facebook & Instagram.
Advertising
STEP 3: Our experienced media buyers and ad experts will create and manage your ad campaign on Facebook & Instagram.
Depending on the package you purchased will determine how many people in your geographic area see your ad.
Success Reports
STEP 4: At the end of each month we will send you a results report that shows statistics like how many people were reached, the engagement (likes, comments, shares), and the amount of people who clicked on your ad.
The Results
FAQ's
How much do I need to donate to charity?
You can give as much as you want (as low as $10). We don’t mention how much you specifically gave in your ad; only that your business cares and that you donated to the Save the Children charity.
How much of the donation is provided to the Save the Children charity?
We give 100% of your donation to charity. The additional costs to advertise is separate from your donation (and is not part of the charitable donation).
How many people will see my ad?
The price of the package you choose will determine how many impressions / people see your ad. We guarantee that your ad will receive a specific amount of impressions.
What are impressions (how many people will see my ad) vs frequency?
Impressions are the amount of times your ad is shown. The same person can see your ad more than once; each time your ad is delivered to someone counts as an impression. Depending on how many people live in your geographic territory will determine the frequency that an ad is shown to the same person. We guarantee a specific amount of impressions; but typically, the frequency will range between 1-2 times per person.
Do I need to give you access to our Facebook or Instagram accounts?
No, our ads are run from our platform, but clicks can go to your website, social media pages, or even review sites like Google.
Which platforms do the ads run on?
Currently, we are advertising on Facebook and Instagram.
How far away from my business do the people live who will see my ads?
We typically target people within a five mile radius of your business. If you live in a lesser populated area, we may increase the distance by a few miles to increase the audience size.
What is a “business spotlight” ad and how does it work?
We focus on showing the local community that your business cares about charity, and mention that your business donated to the Save the Children charity. We don’t say how much you donated; that amount is up to you. We also bundle a specific offer with your ad for customers to take action, as well as your contact info.
Is there any contracts or obligations or refunds?
Your ads are setup as a month-to-month subscription. You can cancel anytime before the next 5 business days of your next billing cycle date to avoid any additional charges. There are no refunds provided once your card has been charged, since we actually spend our own money on delivering your ad, designing your ad, writing your ad, managing your ad, etc.
How often can I change my ad image and copy?
We are happy to create a new ad for you each month. You can change your ad any time you want, but we need at least 2 weeks to create your ad and coordinate with you for approval.
If we don’t receive notification from you that you would like to create a new ad within 2 weeks of the next billing cycle, we will continue to use your ad from the previous month.
What are you waiting for?
You’ve heard for years about companies running successful social media ad campaigns; it’s now time for you to jump in the game with a trusted partner; all while making a difference in the lives of a few children!
Any other questions before getting started?
We would love to work with you, but feel free to reach out to us first with any additional questions you may have!